Do the Thing You Fear!

By Sanjay Parekh, Certified Business Coach

Consider these wise old sayings:


  • Faint heart ne’er won fair maid, and
  • Nothing ventured, nothing gained.


Giving in to fear makes you timid, while acting boldly makes you courageous.

Most salespeople are underperforming and earning much less than their potential. For salespeople faced with the need to develop new prospects, fear can – and often does – freeze them in their tracks.

One of the very best ways to develop the ability to take intelligent risks is to consciously and deliberately do the things you fear, one step at a time. Take any fear that you are experiencing and look at it as a challenge or as an opportunity to grow and to increase your efficacy. In other words, consider your fear a causative power and live your life on purpose rather than on regret.

Face your fear by moving toward it, control the fear thoughts, the self-talk that’s going on, master the fear, and continue to move forward regardless of the fear. This is the mark of the superior person.

You will find that many of your fears of taking risk are false: F.E.A.R. = False Expectations Appearing Real!

Sanjay Parekh